The Food and Beverage Recycling Alliance (FBRA) marked the 2025 World Environment Day with a series of activities aimed at deepening awareness around circular economy practices and plastic waste management, especially among students and grassroots communities.
Themed “Beat Plastic Pollution,” this year’s campaign spotlighted education, behavioral change, and sustainable infrastructure, reaffirming FBRA’s commitment to environmental responsibility.
As part of its youth engagement strategy, FBRA held an advocacy session at Mainland Senior High School, Fadeyi, Lagos, educating over 630 students on the dangers of improper waste disposal and the importance of recycling. To support the school’s sustainability goals, FBRA donated:
Upcycled eco-bags made from post-consumer flexible packaging
A weighing scale for tracking recyclables
A giant waste bin and two jumbo-sized recycling bags
Educational recycling materials
The event inspired students to pledge as environmental ambassadors in their schools and communities.
Community Engagement and Buy-Back Program
Following the school outreach, FBRA, alongside member company staff, volunteers, and waste pickers, participated in an awareness walk across Adeniji Jones, Ikeja. The walk featured placards, branded vests, and direct engagement with residents, emphasizing the benefits of recycling and responsible waste disposal.
Immediately after, a community buy-back program was held at Adekunle Village in Ikeja, where residents exchanged recyclable materials for products from FBRA member companies, a move aimed at showing the economic value of recycling.
Expansion of Recycling Infrastructure
To further strengthen recovery efforts, FBRA launched two new community-based collection centers in Nasarawa and Abuja. These drop-off points aim to bridge the gap between communities and recyclers, enhancing the efficiency of Nigeria’s waste management ecosystem.
FBRA noted that its 2025 efforts reflect the impact of multi-stakeholder collaboration and the importance of inclusive environmental action.
